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I. Read and do the tasks below.

The generation gap, which refers to a broad difference between one generation and another, especially between young people and their parents, usually leads to numerous conflicts. Such family conflicts can seriously threaten the relationship between parents and children at times.

It goes without saying that, however old their children are, parents still regard them as small kids and keep in mind that their offspring are too young to protect themselves cautiously or have wise choices. Therefore, they tend to make a great attempt to help their children to discover the outside world. Nevertheless, they forget that as children grow up, they want to be more independent and develop their own identity by creating their own opinions, thoughts, styles and values about life.

One common issue that drives conflicts is the clothes of teenagers. While teens are keen on wearing fashionable clothes which try to catch up with the youth trends, parents who value traditional clothes believe that those kinds of attire violate the rules and the norms of the society. It becomes worse when the expensive brand name clothes teens choose seem to be beyond the financial capacity of parents.

Another reason contributing to conflicts is the interest in choosing a career path or education between parents and teenagers. Young people are told that they have the world at their feet and that dazzling future opportunities are just waiting for them to seize. However, their parents try to impose their choices of university or career on them regardless of their children's preference.

Indeed, conflicts between parents and children are the everlasting family phenomena. It seems that the best way to solve the matter is open communication to create mutual trust and understanding.

Task 1. Decide whether the following statements are True, False or Not Given.

1. According to the passage, the relationship between parents and children is                     

not easily destroyed by the family conflicts.

2. As children get older, parents let them live on their own way and do what                     

they are interested in.

3. Teenagers try to please their parents by wearing traditional clothes.                                

4. Parents want children to follow their wishes in deciding the education and                    

future jobs.

5. Some parents indulge their children with expensive brand name clothes.                        

6. In order to bridge the gap between the old generation and the younger one,                   

open communication to promote mutual understanding is the vital key.

1
16 tháng 9 2021

I. Read and do the tasks below.

The generation gap, which refers to a broad difference between one generation and another, especially between young people and their parents, usually leads to numerous conflicts. Such family conflicts can seriously threaten the relationship between parents and children at times.

It goes without saying that, however old their children are, parents still regard them as small kids and keep in mind that their offspring are too young to protect themselves cautiously or have wise choices. Therefore, they tend to make a great attempt to help their children to discover the outside world. Nevertheless, they forget that as children grow up, they want to be more independent and develop their own identity by creating their own opinions, thoughts, styles and values about life.

One common issue that drives conflicts is the clothes of teenagers. While teens are keen on wearing fashionable clothes which try to catch up with the youth trends, parents who value traditional clothes believe that those kinds of attire violate the rules and the norms of the society. It becomes worse when the expensive brand name clothes teens choose seem to be beyond the financial capacity of parents.

Another reason contributing to conflicts is the interest in choosing a career path or education between parents and teenagers. Young people are told that they have the world at their feet and that dazzling future opportunities are just waiting for them to seize. However, their parents try to impose their choices of university or career on them regardless of their children's preference.

Indeed, conflicts between parents and children are the everlasting family phenomena. It seems that the best way to solve the matter is open communication to create mutual trust and understanding.

Task 1. Decide whether the following statements are True, False or Not Given.

1. According to the passage, the relationship between parents and children is not easily destroyed by the family conflicts. FALSE (2 câu đoạn 1)

2. As children get older, parents let them live on their own way and do what they are interested in.                             FALSE (câu đầu đoạn 2)

3. Teenagers try to please their parents by wearing traditional clothes.            NOTE GIVEN                    

4. Parents want children to follow their wishes in deciding the education and future jobs.                                 TRUE (câu cuối đoạn 4)

5. Some parents indulge their children with expensive brand name clothes.                        NOT GIVEN

6. In order to bridge the gap between the old generation and the younger one,                   

open communication to promote mutual understanding is the vital key.

16 tháng 9 2021

Khoảng cách thế hệ, đề cập đến sự khác biệt lớn giữa thế hệ này với thế hệ khác, đặc biệt là giữa những người trẻ tuổi và cha mẹ của họ, thường dẫn đến nhiều xung đột. Những xung đột gia đình như vậy đôi khi có thể đe dọa nghiêm trọng đến mối quan hệ giữa cha mẹ và con cái.

Chẳng cần phải nói, dù con cái có già đi chăng nữa, cha mẹ vẫn coi chúng như những đứa trẻ nhỏ và nhớ rằng con của chúng còn quá nhỏ để bảo vệ bản thân một cách thận trọng hoặc có những lựa chọn sáng suốt. Vì vậy, họ có xu hướng nỗ lực rất nhiều để giúp con khám phá thế giới bên ngoài. Tuy nhiên, họ quên rằng khi lớn lên, trẻ em muốn độc lập hơn và phát triển bản sắc riêng của mình bằng cách tạo ra ý kiến, suy nghĩ, phong cách và giá trị của riêng mình về cuộc sống.

Một vấn đề phổ biến dẫn đến xung đột là quần áo của thanh thiếu niên. Trong khi thanh thiếu niên thích mặc quần áo thời trang để bắt kịp xu hướng của giới trẻ, thì các bậc cha mẹ coi trọng trang phục truyền thống lại tin rằng những loại trang phục đó vi phạm các quy tắc và chuẩn mực của xã hội. Điều đó càng trở nên tồi tệ hơn khi những bộ quần áo hàng hiệu đắt tiền mà teen lựa chọn dường như nằm ngoài khả năng tài chính của các bậc phụ huynh.

Một lý do khác góp phần vào xung đột là sự quan tâm trong việc lựa chọn con đường nghề nghiệp hoặc giáo dục giữa cha mẹ và thanh thiếu niên. Những người trẻ tuổi được cho biết rằng họ có cả thế giới dưới chân và những cơ hội tương lai rực rỡ chỉ chờ họ nắm bắt. Tuy nhiên, cha mẹ của họ cố gắng áp đặt sự lựa chọn của họ về trường đại học hoặc nghề nghiệp cho họ bất kể sở thích của con cái họ.

Thật vậy, xung đột giữa cha mẹ và con cái là hiện tượng gia đình muôn thuở. Có vẻ như cách tốt nhất để giải quyết vấn đề là giao tiếp cởi mở để tạo sự tin tưởng và hiểu biết lẫn nhau.

THE GENERATION GAP people talk about the generation as a kind of division between young people and their parents. It is something which is (GENERAL) ....................a problem when children enter their teenage years, and results in (COMPLAIN)....................on both sides. Parents, for example, can often be heard to say that young people are disrespectful and disobedient, and in (ADD) .............., young people tend to be (RESPONSIBLE)................when spending because they don't...
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THE GENERATION GAP

people talk about the generation as a kind of division between young people and their parents. It is something which is (GENERAL) ....................a problem when children enter their teenage years, and results in (COMPLAIN)....................on both sides. Parents, for example, can often be heard to say that young people are disrespectful and disobedient, and in (ADD) .............., young people tend to be (RESPONSIBLE)................when spending because they don't appreciate the value of money. Adolsescents, on the other hand, complain that their parents don't understand them.

What has gone wrong? One (EXPLAIN)............lies in how society has changed in the past , children would (TYPICAL)...............continue the way of life of their parents. In today's world, parents are very (AMBITION) ....................for their children because they want them to achieve more than they did. The problem is that children often (AGREE)..............with their parent's plans. (TEENAGE)............also reach maturity at an (EARLY)..............age than they used to and want their independence sooner. The resulting conflict is painful to both sides.

1
2 tháng 3 2018

THE GENERATION GAP

people talk about the generation as a kind of division between young people and their parents. It is something which is (GENERAL) generally a problem when children enter their teenage years, and results in (COMPLAIN) complaints on both sides. Parents, for example, can often be heard to say that young people are disrespectful and disobedient, and in (ADD) addition, young people tend to be (RESPONSIBLE) irresponsible when spending because they don't appreciate the value of money. Adolsescents, on the other hand, complain that their parents don't understand them.

What has gone wrong? One (EXPLAIN) explanation lies in how society has changed in the past , children would (TYPICAL) typically continue the way of life of their parents. In today's world, parents are very (AMBITION) ambitious for their children because they want them to achieve more than they did. The problem is that children often (AGREE) disagree with their parent's plans. (TEENAGE) Teenagers also reach maturity at an (EARLY) earlier age than they used to and want their independence sooner. The resulting conflict is painful to both sides.

13 tháng 10 2020

Nowadays, parents are determined to get their children into the highest performing school in their area. Many of these schools are seeing scores of children competing for each place and setting ever more rigorous tests and .......... to select their preferred students. these students may be as young as 9 or 10 when they start this process. In London, the pressure on children to succeed and win a place at the "right" school has almost become out of control with experts predicting that this situation will only continue to worsen as the ............ for school places grow. Employing a(n) tutor or your child, which only a few years ago would have been seen as an unusual step, is now common for many parents

15 tháng 10 2020

làm hết đi bạn

Choose the word or phrase among A, B, Cor D that best fits the blank space in the following passage.The changes that (1)……. in schools have changed the roles of teachers. In the past, teachers used to be the (2) ……..source of knowledge, the leader and educator of their students' school life. Nowadays, teachers provide information and show their students how to (3)…….. it. Although they are still considered to be a kind of (4)……….. in the class, they can be thought of as...
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Choose the word or phrase among A, B, Cor D that best fits the blank space in the following passage.

The changes that (1)……. in schools have changed the roles of teachers. In the past, teachers used to be the (2) ……..source of knowledge, the leader and educator of their students' school life. Nowadays, teachers provide information and show their students how to (3)…….. it. Although they are still considered to be a kind of (4)……….. in the class, they can be thought of as facilitators in the learning (5)………..

Another difference between the past and present tasks of teachers is represented by the technical (6)……… they need to be able to use and handle effectively, such as computer, photocopier, PowerPoint, projectors, etc. Instead of teaching (7)……… chalk, they need tobe an information technology expert.

One of the biggest challenges for teachers is that their role in the school management has also changed. The school needs them as individuals, who can make decisions and cope with the stress of the (8)……….. world of schools. At the same time teachers need to be able to work in teams, and (9)……….. with colleagues and parents. A teacher has not only to instruct but also to (10)…….. the students with confidence and determination.

A. existed

B. took place

C. occurring

D. took first place

3
14 tháng 6 2018

Đáp án: B

Giải thích: Take place (ph.v) diễn ra

3 tháng 1 2022

B. took place

Giải thích: Take place (ph.v) diễn ra

Supply the most suitable word for each blank. During the teenage years, many young people can at (1)………… be difficult to talk to. They often seem to dislike (2)………questioned. They may seem unwilling to talk about their work at school. This is a normal development at this (3)………….. . Though it can be very hard for parents to (4)………, it is part of becoming independent of teenagers trying to be adult while they are (5)………….growing up. Young people are usually unwilling to talk if they believe...
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Supply the most suitable word for each blank.

During the teenage years, many young people can at (1)………… be difficult to talk to. They often seem to dislike (2)………questioned. They may seem unwilling to talk about their work at school. This is a normal development at this (3)………….. . Though it can be very hard for parents to (4)………, it is part of becoming independent of teenagers trying to be adult while they are (5)………….growing up. Young people are usually unwilling to talk if they believe that questions are trying to check up on them.

Parents should do their (6)………to talk to their son and daughter (7)………school, work, and future plans but should not push them to talk if they do not (8)………to. Parents should also watch for danger signs. Some young people in trying to be (9)………may experience with sex, drugs, alcohol or smoking. Parents need to watch for any signs of unusual behavior which may be connected (10)………these and help if necessary.

1
28 tháng 8 2017

During the teenage years, many young people can at (1)……times…… be difficult to talk to. They often seem to dislike (2)…being……questioned. They may seem unwilling to talk about their work at school. This is a normal development at this (3)……age…….. . Though it can be very hard for parents to (4)……understand…, it is part of becoming independent of teenagers trying to be adult while they are (5)……still…….growing up. Young people are usually unwilling to talk if they believe that questions are trying to check up on them.

Parents should do their (6)…best……to talk to their son and daughter (7)…about……school, work, and future plans but should not push them to talk if they do not (8)…want……to. Parents should also watch for danger signs. Some young people in trying to be (9)…adults……may experience with sex, drugs, alcohol or smoking. Parents need to watch for any signs of unusual behavior which may be connected (10)…with……these and help if necessary.

Bài 1. Read the passage, and choose the correct answer A, B, C or D for each question.If parents bring up a child with the sole aim of turning the child into a genius, they will cause a disaster. According to several scientists, this is one of the biggest mistakes which ambitious parents make. Generally, the child will be only too aware of what his parents expect, and will fail. Unrealistic parental expectations can cause great damage to children.However, if parents are not too unrealistic...
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Bài 1. Read the passage, and choose the correct answer A, B, C or D for each question.

If parents bring up a child with the sole aim of turning the child into a genius, they will cause a disaster. According to several scientists, this is one of the biggest mistakes which ambitious parents make. Generally, the child will be only too aware of what his parents expect, and will fail. Unrealistic parental expectations can cause great damage to children.

However, if parents are not too unrealistic about what they expect their children to do, but are ambitious in a sensible way, the child may succeed in doing very well - especially if the parents are very supportive of their child.

Michael is very lucky. He is crazy about music, and his parents help him a lot by taking him to concerts and arranging private piano and violin lessons for him. They even drive him 50 kilometers twice a week for violin lessons. Michael's mother knows very little about music, but his father plays the trumpet in a large orchestra. However, he never makes Michael enter music competitions if he is unwilling.

Winston, Michael's friend, however, is not so lucky. Both his parents are successful musicians, and they set too high a standard for Winston. They want their son to be as successful as they are and so they enter him for every piano competition held. They are very unhappy when he does not win. Winston is always afraid that he will disappoint his parents and now he always seems quiet and unhappy.

Question 1: One of the serious mistakes parents can make is to …………

A. push their child into trying too much   

B. help their child to become a genius   

C. make their child become a musician   

D. neglect their child's education

Question 2: Parents' ambition for their children is not wrong if they ………….

A. force their children into achieving success   

B. themselves have been very successful   

C. understand and help their children sensibly   

D. arrange private lessons for their children

Question 3: Michael is fortunate in that ………..

   A. his father is a musician   B. his parents are quite rich   

   C. his mother knows little about music   D. his parents help him in a sensible way

Question 4: Winston's parents push their son so much and he ………..

   A. has won a lot of piano competitions   

   B. cannot learn much music from them   

   

   C. has become a good musician   

   D. is afraid to disappoint them

Question 5: The two examples given in the passage illustratethe principle that ……….

   A. successful parents always have intelligent children   

   

   B. successful parents often have unsuccessful children   

   

   C. parents should let the child develop in the way he wants   

   

   D. parents should spend more money on the child's education

giúp mình với mình đang cần gấp lắm 

1
13 tháng 12 2019

1. B
2. C
3. D
4. D
5. C

Điền vào chỗ trống với the và một trong những tính từ sau: young, rich, injured, poor, homeless, old, disabled, unemployed 1.It’s said that people nowadays experience a better life than those in the past. Researchers have shown that human life expectancy is higher than ever, due to the improvement of health care services as well as the modern lifestyles. In addition, thanks to the development of the internet, (1) are able to take part in various kinds of online courses without...
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Điền vào chỗ trống với the và một trong những tính từ sau:
young, rich, injured, poor, homeless, old, disabled, unemployed

1.It’s said that people nowadays experience a better life than those in the past. Researchers have shown that human life expectancy is higher than ever, due to the improvement of health care services as well as the modern lifestyles. In addition, thanks to the development of the internet, (1) are able to take part in various kinds of online courses without difficulty while (2) can find a job via websites or social networks easily.

2.However, some claim that in today’s world, people are suffering from more stress and tensions. (3) often have to face with pressure at work whereas (4) are likely to feel isolated from their children in such a crowded world as a nursing home. As a result, their communication as well as their relationship is put in danger. Last but not least, there is an increasing gap between rich and poor in almost every part of the world. Whilst (5) have more and more wealth (6) even do not have enough food or clothes.

1
26 tháng 6 2018

Điền vào chỗ trống với the và một trong những tính từ sau:
young, rich, injured, poor, homeless, old, disabled, unemployed

1.It’s said that people nowadays experience a better life than those in the past. Researchers have shown that human life expectancy is higher than ever, due to the improvement of health care services as well as the modern lifestyles. In addition, thanks to the development of the internet, (1) the disabled are able to take part in various kinds of online courses without difficulty while (2) the unemployed can find a job via websites or social networks easily.

2.However, some claim that in today’s world, people are suffering from more stress and tensions. (3) The young often have to face with pressure at work whereas (4) the old are likely to feel isolated from their children in such a crowded world as a nursing home. As a result, their communication as well as their relationship is put in danger. Last but not least, there is an increasing gap between rich and poor in almost every part of the world. Whilst (5) the rich have more and more wealth (6) the poor even do not have enough food or clothes.

Long ago in Britain, people ........ go to wise old women .......... " witches" to learn about the future. They believed that these witches had the .......... to tell the future and to use magic words to protect people or change them. There were many beliefs about these witches, ............ are now a symbol of Halloween. For example, people belived witches flew on broomsticks to big, secret meetings ............. they ate, sang and ....... The Christians tried to stop people ............
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Long ago in Britain, people ........ go to wise old women .......... " witches" to learn about the future. They believed that these witches had the .......... to tell the future and to use magic words to protect people or change them. There were many beliefs about these witches, ............ are now a symbol of Halloween. For example, people belived witches flew on broomsticks to big, secret meetings ............. they ate, sang and ....... The Christians tried to stop people ......... believing in witches, but many uneducated people, especially in the countryside, hold on to their beliefs.

When people went to North America from the British Isles, they brought their Halloween customs with them. Today, Halloween is a night......... children dress up like ghosts, witches, devils and so on. They go from house to house in their..........., ring doorbells, and shout "Trick or Treat!". People give them candy, apples, gum and nuts and the children have a good time. But most children have ......... that their holiday has such a long history.

2
20 tháng 11 2019

Long ago in Britain, people ....used to.... go to wise old women ....called...... " witches" to learn about the future. They believed that these witches had the ......power.... to tell the future and to use magic words to protect people or change them. There were many beliefs about these witches, .........who ... are now a symbol of Halloween. For example, people belived witches flew on broomsticks to big, secret meetings .......where...... they ate, sang and ....danced... The Christians tried to stop people ....from..... believing in witches, but many uneducated people, especially in the countryside, hold on to their beliefs.

When people went to North America from the British Isles, they brought their Halloween customs with them. Today, Halloween is a night......when... children dress up like ghosts, witches, devils and so on. They go from house to house in their.......costumes...., ring doorbells, and shout "Trick or Treat!". People give them candy, apples, gum and nuts and the children have a good time. But most children have .....no idea.... that their holiday has such a long history.

20 tháng 11 2019

Long ago in Britain, people ...USED TO..... go to wise old women .....CALLED..... " witches" to learn about the future. They believed that these witches had the ...POWER....... to tell the future and to use magic words to protect people or change them. There were many beliefs about these witches, .......WHO..... are now a symbol of Halloween. For example, people belived witches flew on broomsticks to big, secret meetings ....WHERE......... they ate, sang and ..DANCED..... The Christians tried to stop people ...FROM...... believing in witches, but many uneducated people, especially in the countryside, hold on to their beliefs.

When people went to North America from the British Isles, they brought their Halloween customs with them. Today, Halloween is a night....WHEN..... children dress up like ghosts, witches, devils and so on. They go from house to house in their.....COSTUMERS......, ring doorbells, and shout "Trick or Treat!". People give them candy, apples, gum and nuts and the children have a good time. But most children have ...NO IDEA...... that their holiday has such a long history.

Đọc và trả lời các câu hỏi Tet, one of the most important festivals in Vietnam , usually occurs around the end of January and the beginning of february or on the fist days based on the lunar calendar . Tet holiday is a wonderful occasion for Vietnamese families to celebrate in which people will dress new fancy clothes,reunite together, and serve some special traditional food . Vietnamese people usually dress new clothes during Tet holiday. The clothing in this occasion is spacial and...
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Đọc và trả lời các câu hỏi

Tet, one of the most important festivals in Vietnam , usually occurs around the end of January and the beginning of february or on the fist days based on the lunar calendar . Tet holiday is a wonderful occasion for Vietnamese families to celebrate in which people will dress new fancy clothes,reunite together, and serve some special traditional food . Vietnamese people usually dress new clothes during Tet holiday. The clothing in this occasion is spacial and colorful. Adults wear "Ao dai " while chidren wear new and fashionable clothes which their parents usually buy for them before Tet. Moreover , the warm atmosphere of the reunion that it brings to families is also an imporant thing to know about Tet. They give the greeting wishes to each other . Children may be the most excited because they can receive lucky money from the elders. One of the most meaningful things about Tet is united meal because people can enjoy traditional food together such as Banh Chung , Banh Tet , Vietnamese sausage , sticky rice or candied fruits

1.When does tet take place ?

2.Do both adults and children wear the traditional dress at Tet ?

3.Why are children so excited about Tet ?

4.What do Vietnamese people often do in the fist morning of tet?

5.According to the passage , what are specialities people can enjoy at Tet?

1
28 tháng 4 2018

Đọc và trả lời các câu hỏi

Tet, one of the most important festivals in Vietnam , usually occurs around the end of January and the beginning of february or on the fist days based on the lunar calendar . Tet holiday is a wonderful occasion for Vietnamese families to celebrate in which people will dress new fancy clothes,reunite together, and serve some special traditional food . Vietnamese people usually dress new clothes during Tet holiday. The clothing in this occasion is spacial and colorful. Adults wear "Ao dai " while chidren wear new and fashionable clothes which their parents usually buy for them before Tet. Moreover , the warm atmosphere of the reunion that it brings to families is also an imporant thing to know about Tet. They give the greeting wishes to each other . Children may be the most excited because they can receive lucky money from the elders. One of the most meaningful things about Tet is united meal because people can enjoy traditional food together such as Banh Chung , Banh Tet , Vietnamese sausage , sticky rice or candied fruits

1.When does tet take place ?

It takes place around the end of January and the beginning of february or on the first day based on the lunar calendar

2.Do both adults and children wear the traditional dress at Tet ?

No, they don't

3.Why are children so excited about Tet ?

Because they can receive lucky money from the elders

4.What do Vietnamese people often do in the fist morning of tet?

They give the greeting wishes to each other

5.According to the passage , what are specialities people can enjoy at Tet?

People can enjoy traditional food together such as Banh Chung , Banh Tet , Vietnamese sausage , sticky rice or candied fruits

Giúp mình nhé The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation. Today’s youngsters don’t “get”...
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Giúp mình nhé

The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this
generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports

The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types
who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation.

Today’s youngsters don’t “get” clever ads, are not in the least suspicious of commercials ercials, don’t know the difference between newspapers’ political stances, or TV channels, and they don’t mind admitting it. In short, they are not half as media, marketing and advertising literate as we might have thought, according to new research
commissioned by five media groups – Guardian Newspapers, Channel 4, Carlton Screen Advertising, media buying
agency OMD, and Emap Advertising.

As a result media companies and advertisers are going back to basics to arouse the interest of 15- to 24-year-olds with instant impact messages, plain product pictures, bigger posters, annoying jingles, celebrity endorsements and repetitive ads. Today’s youth are a far cry from today’s thirtysomethings who grew up as commercially-naive kids weaned on the cold war, no national commercial radio, three national TV stations, grant-funded higher education, sponsorship-free Glastonbury festivals and regular strikes and student protests.

Now a lifetime of MTV, the internet, dawn-till-dusk advertising and PlayStation gaming has created a generation
so used to being bombarded with fast-turnover information, they filter it instantly without paying much attention to its meaning. This is a generation of “thoroughbred consumers” says Stuart Armon, managing director of 2cv: research, the company that conducted the so-called Roar research into the media habits of the nation’s youth. “Previous generations were suspicious of advertising, they might have liked ads, but they wouldn’t necessarily buy the product. But this generation has been consuming since they were born. They don’t see any reason to be suspicious,” says Armon.

One young panellist in the focus group research embodied this attitude: “If the advert is good, you think their
product will be good because the more they can spend on advertising, the more money they are obviously getting for
their product.” Armon says the trend has become more pronounced over the seven years that the continuous tracking
study has been running, but has reached a peak in the latest round of interviews with 600 youngsters.

“Advertising is accepted and expected. Young people don’t see anything wrong in being sold to and think that if a product is in a TV ad, it must be good. It’s a myth that they are interested in clever ads – they are not willing to decipher complicated mmessages, they want simple ones.” Many panellists dramatically illustrated this point by revealing they thought Budweiser’s “Real American Heroes” ad, ironically celebrating “Mr foot-long hot dog inventor”, was an ad for hot dogs rather than beer, even though the ad might not be aimed at them.

However, many loved Heineken’s ironic ad featuring Paul Daniels singing Close to You, purely because it made
them laugh. “They are looking for an instant message. If it’s not there, they don’t take any notice. And they literally,
and naively, believe celebrities in ads really use the products they are advertising,” says Armon. A girl panellist from Birmingham commented: “In some of the Nike ads they’ve got all these well-known footballers. You think, ‘Oh my God, they’ve got everybody famous there.’ You think it must be good if they want it.”

The youngsters only read newspapers for the celebrity gossip and sport, rather than news, and couldn’t distinguish between papers’ political stances. They also failed to distinguish between TV channels – they access TV through programmes, not channels, for example watching Sky because The Simpsons is on, not because it’s Sky.

The results of the research deeply worry Sid McGrath, planner at the ad agency that made the infamous “You’ve
been Tango’ed” ads, HHCL and Partners. But they do not surprise him. “My worry is that the youth of today are not
being called upon to flex their intellectual muscles enough,” he says.

“There is instant gratification everywhere – in food it’s Pot Noodles or vending machines, even their pop icons are one-dimensional figures delivered on a plate. Young people are living vicariously through other people’s lives and are not asking for much at the moment. A lot of stimulation is ‘lean back’ – it doesn’t require as much involvement as it used to.”

He says advertising is changing as a result: “Lots of the most popular ads at the moment are happy, clappy, fun.
Easy to digest. They’ve got notice or inclination to decode ads.” One reason behind the shift, McGrath believes, is that young people want relief from the traumas of real life: “Advertising is becoming the opium of the masses rather
than the educator.”

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

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5 tháng 3 2018

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems