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16 tháng 11 2018

Chọn D

Câu đề bài: Anh ta rất nghiện mạng xã hội vì thế anh ấy đã bỏ tất cả các hoạt động ngoài trời khác.

Đáp án D: Anh ta là một người nghiện mạng xã hội mà anh ấy đã bỏ tất cả các hoạt động ngoài trời khác.

Các đáp án còn lại;

A. Anh ta nghiện chưa đủ để bỏ tất cả các hoạt động ngoài trời khác.

B. Anh đã bỏ tất cả các hoạt động ngoài trời khác trước khi anh trở thành nghiện mạng xã hội.

C. Các mạng xã hội là quá gây nghiện cho anh ta để bỏ tất cả các hoạt động ngoài trời khác.

So + adj/Such + N+ that: đến mức như thế nào mà...

Adj/adv + enough (+ to do sth): đủ thế nào (để làm gì);

16 tháng 7 2017

       Câu đề bài: Anh ta rất nghiện mạng xã hội vì thế anh ấy đã bỏ tất cả các hoạt động ngoài trời khác.

Đáp án D: Anh ta là một người nghiện mạng xã hội mà anh ấy đã bỏ tất cả các hoạt động ngoài trời khác.

Các đáp án còn lại;

A. Anh ta nghiện chưa đủ để bỏ tất cả các hoạt động ngoài trời khác.

B. Anh đã bỏ tất cả các hoạt động ngoài trời khác trước khi anh trở thành nghiện mạng xã hội.

C. Các mạng xã hội là quá gây nghiện cho anh ta để bỏ tất cả các hoạt động ngoài trời khác.

So + adj/Such + N+ that: đến mức như thế nào mà...

Adj/adv + enough (+ to do sth): đủ thế nào (để làm gì);

13 tháng 4 2017

Chọn đáp án B

Ta thấy ở đây là ngữ pháp rút gọn mệnh đề quan hệ sử dụng phân từ. Mệnh đề bị động nên ta rút gọn bằng phân từ bị động (Vpp):

The children who are obsessed by social networks…

= The children obsessed by social networks…

Vậy ta chọn đáp án đúng là B.

Tạm dịch: Trẻ em quá ham mê mạng xã hội có thể bị trầm cảm hoặc các vấn đề sức khỏe khác.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.Social networksBusiness applicationsSocial networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. Companies can also use social networks for advertising...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.

Social networks

Business applications

Social networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. Companies can also use social networks for advertising in the form of banners and text ads. Since businesses operate globally, social networks can make it easier to keep in touch with contacts around the world.

Medical applications

Social networks are beginning to be adopted by healthcare professionals as a means to manage institutional knowledge, disseminate peer to peer knowledge and to highlight individual physicians and institutions. The advantage of using a dedicated medical social networking site is that all the members are screened against the state licensing board list of practitioners. The role of social networks is especially of interest to pharmaceutical companies who spend approximately “32 percent of their marketing dollars” attempting to influence the opinion leaders of social networks.

Languages, nationalities and academia

Various social networking sites have sprung up catering to different languages and countries. The popular site Facebook has been cloned for various countries and languages and some specializing in connecting students and faculty.

Social networks for social good

Several websites are beginning to tap into the power of the social networking model for social good. Such models may be highly successful for connecting otherwise fragmented industries and small organizations without the resources to reach a broader audience with interested and passionate users. Users benefit by interacting with a like-minded community and finding a channel for their energy and giving.

Business model

Few social networks currently charge money for membership. In part, this may be because social networking is a relatively new service, and the value of using them has not been firmly established in customers' minds. Companies such as MySpace and Facebook sell online advertising on their site. Hence, they are seeking large memberships, and charging for membership would be counter productive. Some believe that the deeper information that the sites have on each user will allow much better targeted advertising than any other site can currently provide. Sites are also seeking other ways to make money, such as by creating an online marketplace or by selling professional information and social connections to businesses.

Privacy issues

On large social networking services, there have been growing concerns about users giving out too much personal information and the threat of sexual predators. Users of these services need to be aware of data theft or viruses. However, large services, such as MySpace, often work with law enforcement to try to prevent such incidents. In addition, there is a perceived privacy threat in relation to placing too much personal information in the hands of large corporations or governmental bodies, allowing a profile to be produced on an individual's behavior on which decisions, detrimental to an individual, may be taken.

Investigations

Social network services are increasingly being used in legal and criminal investigations. Information posted on sites such as MySpace and Facebook, has been used by police, probation, and university officials to prosecute users of said sites. In some situations, content posted on MySpace has been used in court.

What should users not do on social networks?

A. download viruses

B. be too free with their personal information 

C. contact predators

D. upload copyrighted music

1
21 tháng 7 2017

Kiến thức: Đọc hiểu

Giải thích:

Người dùng không nên làm gì trên mạng xã hội?

A. tải virus                   B. quá tự do với thông tin cá nhân của họ

C. tiếp xúc với kẻ lợi dụng                             D. tải lên âm nhạc có bản quyên

Thông tin: On large social networking services, there have been growing concerns about users giving out too much personal information and the threat of sexual predators. Users of these services need to be aware of data theft or viruses.

Tạm dịch: Trên các dịch vụ mạng xã hội lớn, ngày càng có nhiu lo ngại v việc người dùng đưa ra quá nhiu thông tin cá nhân và mối đe dọa của những kẻ săn mồi tình dục. Người dùng các dịch vụ này cần phải biết v hành vi trộm cắp dữ liệu hoặc vi-rút.

Chọn B

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.Social networksBusiness applicationsSocial networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. Companies can also use social networks for advertising...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.

Social networks

Business applications

Social networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. Companies can also use social networks for advertising in the form of banners and text ads. Since businesses operate globally, social networks can make it easier to keep in touch with contacts around the world.

Medical applications

Social networks are beginning to be adopted by healthcare professionals as a means to manage institutional knowledge, disseminate peer to peer knowledge and to highlight individual physicians and institutions. The advantage of using a dedicated medical social networking site is that all the members are screened against the state licensing board list of practitioners. The role of social networks is especially of interest to pharmaceutical companies who spend approximately “32 percent of their marketing dollars” attempting to influence the opinion leaders of social networks.

Languages, nationalities and academia

Various social networking sites have sprung up catering to different languages and countries. The popular site Facebook has been cloned for various countries and languages and some specializing in connecting students and faculty.

Social networks for social good

Several websites are beginning to tap into the power of the social networking model for social good. Such models may be highly successful for connecting otherwise fragmented industries and small organizations without the resources to reach a broader audience with interested and passionate users. Users benefit by interacting with a like-minded community and finding a channel for their energy and giving.

Business model

Few social networks currently charge money for membership. In part, this may be because social networking is a relatively new service, and the value of using them has not been firmly established in customers' minds. Companies such as MySpace and Facebook sell online advertising on their site. Hence, they are seeking large memberships, and charging for membership would be counter productive. Some believe that the deeper information that the sites have on each user will allow much better targeted advertising than any other site can currently provide. Sites are also seeking other ways to make money, such as by creating an online marketplace or by selling professional information and social connections to businesses.

Privacy issues

On large social networking services, there have been growing concerns about users giving out too much personal information and the threat of sexual predators. Users of these services need to be aware of data theft or viruses. However, large services, such as MySpace, often work with law enforcement to try to prevent such incidents. In addition, there is a perceived privacy threat in relation to placing too much personal information in the hands of large corporations or governmental bodies, allowing a profile to be produced on an individual's behavior on which decisions, detrimental to an individual, may be taken.

Investigations

Social network services are increasingly being used in legal and criminal investigations. Information posted on sites such as MySpace and Facebook, has been used by police, probation, and university officials to prosecute users of said sites. In some situations, content posted on MySpace has been used in court.

According to the text, social networks

A. are about friendships

B. are being used by businesses for marketing 

C. can damage business reputations

D. advertise on business web sites

1
17 tháng 7 2019

Kiến thức: Đọc hiểu

Giải thích:

Theo văn bản, mạng xã hội

A. là về tình bạn

B. đang được sử dụng bởi các doanh nghiệp đ tiếp thị

C. có th làm tổn hại danh tiếng doanh nghiệp

D. quảng cáo trên các trang web kinh doanh

Thông tin: These networks often act as a customer relationship management tool for companies selling products and services.

Tạm dịch: Các mạng này thường hoạt động như một công cụ quản lý quan hệ khách hàng cho các công ty bán sản phẩm và dịch vụ.

Chọn B

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.Social networksBusiness applicationsSocial networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. Companies can also use social networks for advertising...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.

Social networks

Business applications

Social networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. Companies can also use social networks for advertising in the form of banners and text ads. Since businesses operate globally, social networks can make it easier to keep in touch with contacts around the world.

Medical applications

Social networks are beginning to be adopted by healthcare professionals as a means to manage institutional knowledge, disseminate peer to peer knowledge and to highlight individual physicians and institutions. The advantage of using a dedicated medical social networking site is that all the members are screened against the state licensing board list of practitioners. The role of social networks is especially of interest to pharmaceutical companies who spend approximately “32 percent of their marketing dollars” attempting to influence the opinion leaders of social networks.

Languages, nationalities and academia

Various social networking sites have sprung up catering to different languages and countries. The popular site Facebook has been cloned for various countries and languages and some specializing in connecting students and faculty.

Social networks for social good

Several websites are beginning to tap into the power of the social networking model for social good. Such models may be highly successful for connecting otherwise fragmented industries and small organizations without the resources to reach a broader audience with interested and passionate users. Users benefit by interacting with a like-minded community and finding a channel for their energy and giving.

Business model

Few social networks currently charge money for membership. In part, this may be because social networking is a relatively new service, and the value of using them has not been firmly established in customers' minds. Companies such as MySpace and Facebook sell online advertising on their site. Hence, they are seeking large memberships, and charging for membership would be counter productive. Some believe that the deeper information that the sites have on each user will allow much better targeted advertising than any other site can currently provide. Sites are also seeking other ways to make money, such as by creating an online marketplace or by selling professional information and social connections to businesses.

Privacy issues

On large social networking services, there have been growing concerns about users giving out too much personal information and the threat of sexual predators. Users of these services need to be aware of data theft or viruses. However, large services, such as MySpace, often work with law enforcement to try to prevent such incidents. In addition, there is a perceived privacy threat in relation to placing too much personal information in the hands of large corporations or governmental bodies, allowing a profile to be produced on an individual's behavior on which decisions, detrimental to an individual, may be taken.

Investigations

Social network services are increasingly being used in legal and criminal investigations. Information posted on sites such as MySpace and Facebook, has been used by police, probation, and university officials to prosecute users of said sites. In some situations, content posted on MySpace has been used in court.

Social networking is great for

A. academic organizations 

B. people writing too much information about themselves 

C. groups of people separated over wide areas 

D. the law enforcement agencies

1
23 tháng 8 2017

Kiến thức: Đọc hiểu

Giải thích:

Mạng xã hội rất tốt cho

A. tổ chức học tập                                          B. người viết quá nhiều thông tin về bản thân

C. các nhóm người tách ra trên diện rộng        D. các cơ quan thực thi pháp luật

Thông tin: Such models may be highly successful for connecting otherwise fragmented industries and small organizations without the resources to reach a broader audience with interested and passionate users.

Tạm dịch: Những mô hình như vậy có thể rất thành công trong việc kết nối các ngành công nghiệp và tổ chức nhỏ bị phân mảnh không có tài nguyên để tiếp cận đối tượng rộng hơn với người dùng quan tâm và đam mê.

Chọn C

Dich bài đọc:

Ứng dụng kinh doanh

Mạng xã hội kết nối mọi người với chi phí thấp; điều này có thể có lợi cho các doanh nhân và doanh nghiệp nhỏ muốn mở rộng cơ sở liên hệ của họ. Các mạng này thường hoạt động như một công cụ quản lý quan hệ khách hàng cho các công ty bán sản phẩm và dịch vụ. Các công ty cũng có thể sử dụng các mạng xã hội để quảng cáo dưới dạng biểu ngữ và quảng cáo văn bản. Vì các doanh nghiệp hoạt động trên toàn cầu, các mạng xã hội có thể giúp việc giữ liên lạc với các liên hệ trên toàn thế giới dễ dàng hơn.

Ứng dụng y tế

Mạng xã hội bắt đầu được các chuyên gia chăm sóc sức khỏe chấp nhận như một phương tiện để quản lý kiến thức thể chế, phổ biến kiến thức ngang hàng và làm nổi bật các bác sĩ và tổ chức cá nhân. Ưu điểm của việc sử dụng một trang mạng xã hội y tế chuyên dụng là tất cả các thành viên được sàng lọc trong danh sách các học viên của hội đồng cấp phép nhà nước. Vai trò của các mạng xã hội đặc biệt đáng quan tâm đối với các công ty dược phẩm, những người đã chi khoảng 32% tiền tiếp thị của họ, cố gắng gây ảnh hưởng đến quan điểm của các nhà lãnh đạo về các mạng xã hội.

Ngôn ngữ, quốc tịch và học thuật

Các trang web mạng xã hội khác nhau đã mọc lên phục vụ cho các ngôn ngữ và quốc gia khác nhau. Trang web nổi tiếng Facebook đã được nhân bản cho nhiều quốc gia và ngôn ngữ khác nhau và một số chuyên kết nối sinh viên và giảng viên.

Mạng xã hội vì lợi ích xã hội

Một số trang web đang bắt đầu khai thác sức mạnh của mô hình mạng xã hội vì lợi ích xã hội. Những mô hình như vậy có thể rất thành công trong việc kết nối các ngành công nghiệp và tổ chức nhỏ bị phân mảnh không có tài nguyên để tiếp cận đối tượng rộng hơn với người dùng quan tâm và đam mê. Người dùng được hưởng lợi bằng cách tương tác với một cộng đồng cùng chí hướng và tìm kiếm một kênh cho năng lượng và sự cống hiến của họ.

Mô hình kinh doanh

Rất ít mạng xã hội hiện đang tính phí thành viên. Một phần, điều này có thể là do mạng xã hội là một dịch vụ tương đối mới và giá trị của việc sử dụng chúng chưa được thiết lập vững chắc trong tâm trí khách hàng. Các công ty như MySpace và Facebook bán quảng cáo trực tuyến trên trang web của họ. Do đó, họ đang tìm kiếm thành viên lớn và tính phí thành viên sẽ phản tác dụng. Một số người tin rằng thông tin sâu hơn mà các trang web có trên mỗi người dùng sẽ cho phép quảng cáo được nhắm mục tiêu tốt hơn nhiều so với bất kỳ trang web nào hiện có thể cung cấp. Các trang web cũng đang tìm kiếm các cách khác để kiếm tiền, chẳng hạn như bằng cách tạo ra một thị trường trực tuyến hoặc bằng cách bán thông tin chuyên nghiệp và kết nối xã hội cho các doanh nghiệp.

Vấn đề riêng tư

Trên các dịch vụ mạng xã hội lớn, ngày càng có nhiều lo ngại về việc người dùng đưa ra quá nhiều thông tin cá nhân và mối đe dọa của những kẻ lợi dụng tình dục. Người dùng các dịch vụ này cần phải biết về hành vi trộm cắp dữ liệu hoặc vi-rút. Tuy nhiên, các dịch vụ lớn, như MySpace, thường làm việc với cơ quan thực thi pháp luật để cố gắng ngăn chặn những sự cố như vậy. Ngoài ra, có một mối đe dọa riêng tư liên quan đến việc đặt quá nhiều thông tin cá nhân vào tay các tập đoàn lớn hoặc cơ quan chính phủ, cho phép tạo ra một hồ sơ về hành vi của một cá nhân trong đó có thể đưa ra quyết định, gây bất lợi cho cá nhân.

Điều tra

Các dịch vụ mạng xã hội đang ngày càng được sử dụng trong các cuộc điều tra pháp lý và hình sự. Thông tin được đăng trên các trang như MySpace và Facebook, đã được cảnh sát, quản chế và các quan chức đại học sử dụng để truy tố người dùng của các trang web nói trên. Trong một số tình huống, nội dung được đăng trên MySpace đã được sử dụng tại tòa án.

29 tháng 10 2017

Chọn D.

Đáp án D
Ta có: grin: cười thoải mái/ toe toét
Xét nghĩa các đáp án ta có:
A. shouting: la hét
B. crying: khóc
C. thrilling: rung rợn
D. smile widely: cười thoải mái
Dịch: Anh ta quá hạnh phúc tới mức liên tục cười toe toét liên tục.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.Social networksBusiness applicationsSocial networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. Companies can also use social networks for advertising...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.

Social networks

Business applications

Social networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. Companies can also use social networks for advertising in the form of banners and text ads. Since businesses operate globally, social networks can make it easier to keep in touch with contacts around the world.

Medical applications

Social networks are beginning to be adopted by healthcare professionals as a means to manage institutional knowledge, disseminate peer to peer knowledge and to highlight individual physicians and institutions. The advantage of using a dedicated medical social networking site is that all the members are screened against the state licensing board list of practitioners. The role of social networks is especially of interest to pharmaceutical companies who spend approximately “32 percent of their marketing dollars” attempting to influence the opinion leaders of social networks.

Languages, nationalities and academia

Various social networking sites have sprung up catering to different languages and countries. The popular site Facebook has been cloned for various countries and languages and some specializing in connecting students and faculty.

Social networks for social good

Several websites are beginning to tap into the power of the social networking model for social good. Such models may be highly successful for connecting otherwise fragmented industries and small organizations without the resources to reach a broader audience with interested and passionate users. Users benefit by interacting with a like-minded community and finding a channel for their energy and giving.

Business model

Few social networks currently charge money for membership. In part, this may be because social networking is a relatively new service, and the value of using them has not been firmly established in customers' minds. Companies such as MySpace and Facebook sell online advertising on their site. Hence, they are seeking large memberships, and charging for membership would be counter productive. Some believe that the deeper information that the sites have on each user will allow much better targeted advertising than any other site can currently provide. Sites are also seeking other ways to make money, such as by creating an online marketplace or by selling professional information and social connections to businesses.

Privacy issues

On large social networking services, there have been growing concerns about users giving out too much personal information and the threat of sexual predators. Users of these services need to be aware of data theft or viruses. However, large services, such as MySpace, often work with law enforcement to try to prevent such incidents. In addition, there is a perceived privacy threat in relation to placing too much personal information in the hands of large corporations or governmental bodies, allowing a profile to be produced on an individual's behavior on which decisions, detrimental to an individual, may be taken.

Investigations

Social network services are increasingly being used in legal and criminal investigations. Information posted on sites such as MySpace and Facebook, has been used by police, probation, and university officials to prosecute users of said sites. In some situations, content posted on MySpace has been used in court.

Personal information on social network sites

A. is sold to the government

B. gives a good description of the user's personality

C. is translated into many languages

D. can be used in court

1
11 tháng 5 2017

Kiến thức: Đọc hiểu

Giải thích:

Thông tin cá nhân trên các trang mạng xã hội

A. được bán cho chính phủ                                                               B. đưa ra một mô tả hay về tính cách của người dùng

C. được dịch sang nhiều ngôn ngữ                         D. có thể được sử dụng tại tòa án

Thông tin: Information posted on sites such as MySpace and Facebook, has been used by police, probation, and university officials to prosecute users of said sites. In some situations, content posted on MySpace has been used in court.

Tạm dịch: Thông tin được đăng trên các trang như MySpace và Facebook, đã được cảnh sát, quản chế và các quan chức đại học sử dụng để truy tố người dùng của các trang web nói trên. Trong một số tình huống, nội dung được đăng trên MySpace đã được sử dụng tại tòa án.

Chọn D

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.Social networksBusiness applicationsSocial networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. Companies can also use social networks for advertising...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.

Social networks

Business applications

Social networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. Companies can also use social networks for advertising in the form of banners and text ads. Since businesses operate globally, social networks can make it easier to keep in touch with contacts around the world.

Medical applications

Social networks are beginning to be adopted by healthcare professionals as a means to manage institutional knowledge, disseminate peer to peer knowledge and to highlight individual physicians and institutions. The advantage of using a dedicated medical social networking site is that all the members are screened against the state licensing board list of practitioners. The role of social networks is especially of interest to pharmaceutical companies who spend approximately “32 percent of their marketing dollars” attempting to influence the opinion leaders of social networks.

Languages, nationalities and academia

Various social networking sites have sprung up catering to different languages and countries. The popular site Facebook has been cloned for various countries and languages and some specializing in connecting students and faculty.

Social networks for social good

Several websites are beginning to tap into the power of the social networking model for social good. Such models may be highly successful for connecting otherwise fragmented industries and small organizations without the resources to reach a broader audience with interested and passionate users. Users benefit by interacting with a like-minded community and finding a channel for their energy and giving.

Business model

Few social networks currently charge money for membership. In part, this may be because social networking is a relatively new service, and the value of using them has not been firmly established in customers' minds. Companies such as MySpace and Facebook sell online advertising on their site. Hence, they are seeking large memberships, and charging for membership would be counter productive. Some believe that the deeper information that the sites have on each user will allow much better targeted advertising than any other site can currently provide. Sites are also seeking other ways to make money, such as by creating an online marketplace or by selling professional information and social connections to businesses.

Privacy issues

On large social networking services, there have been growing concerns about users giving out too much personal information and the threat of sexual predators. Users of these services need to be aware of data theft or viruses. However, large services, such as MySpace, often work with law enforcement to try to prevent such incidents. In addition, there is a perceived privacy threat in relation to placing too much personal information in the hands of large corporations or governmental bodies, allowing a profile to be produced on an individual's behavior on which decisions, detrimental to an individual, may be taken.

Investigations

Social network services are increasingly being used in legal and criminal investigations. Information posted on sites such as MySpace and Facebook, has been used by police, probation, and university officials to prosecute users of said sites. In some situations, content posted on MySpace has been used in court.

What does the word “Few” at the beginning of the part Business model mean?

A. Not any

B. Some

C. Hardly any

D. Only

1
26 tháng 11 2018

Kiến thức: Đọc hiểu

Giải thích:

Chữ Few ở đầu phần Mô hình Kinh doanh có nghĩa là gì?

A. Không phải bất kỳ   B. Một số                  C. Hầu như không     D. Chỉ

Few = Hardly any

Chọn C

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.Social networksBusiness applicationsSocial networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. Companies can also use social networks for advertising...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.

Social networks

Business applications

Social networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. Companies can also use social networks for advertising in the form of banners and text ads. Since businesses operate globally, social networks can make it easier to keep in touch with contacts around the world.

Medical applications

Social networks are beginning to be adopted by healthcare professionals as a means to manage institutional knowledge, disseminate peer to peer knowledge and to highlight individual physicians and institutions. The advantage of using a dedicated medical social networking site is that all the members are screened against the state licensing board list of practitioners. The role of social networks is especially of interest to pharmaceutical companies who spend approximately “32 percent of their marketing dollars” attempting to influence the opinion leaders of social networks.

Languages, nationalities and academia

Various social networking sites have sprung up catering to different languages and countries. The popular site Facebook has been cloned for various countries and languages and some specializing in connecting students and faculty.

Social networks for social good

Several websites are beginning to tap into the power of the social networking model for social good. Such models may be highly successful for connecting otherwise fragmented industries and small organizations without the resources to reach a broader audience with interested and passionate users. Users benefit by interacting with a like-minded community and finding a channel for their energy and giving.

Business model

Few social networks currently charge money for membership. In part, this may be because social networking is a relatively new service, and the value of using them has not been firmly established in customers' minds. Companies such as MySpace and Facebook sell online advertising on their site. Hence, they are seeking large memberships, and charging for membership would be counter productive. Some believe that the deeper information that the sites have on each user will allow much better targeted advertising than any other site can currently provide. Sites are also seeking other ways to make money, such as by creating an online marketplace or by selling professional information and social connections to businesses.

Privacy issues

On large social networking services, there have been growing concerns about users giving out too much personal information and the threat of sexual predators. Users of these services need to be aware of data theft or viruses. However, large services, such as MySpace, often work with law enforcement to try to prevent such incidents. In addition, there is a perceived privacy threat in relation to placing too much personal information in the hands of large corporations or governmental bodies, allowing a profile to be produced on an individual's behavior on which decisions, detrimental to an individual, may be taken.

Investigations

Social network services are increasingly being used in legal and criminal investigations. Information posted on sites such as MySpace and Facebook, has been used by police, probation, and university officials to prosecute users of said sites. In some situations, content posted on MySpace has been used in court.

Why do advertisers like social network sites?

A. They are cost-effective to advertise on. 

B. Detailed information on each user allows targeted ads. 

C. Most users have high disposable income. 

D. They can influence consumer behavior.

1
27 tháng 9 2018

Kiến thức: Đọc hiu

Giải thích:

Tại sao các nhà quảng cáo thích các trang mạng xã hội?

A. Chúng có hiệu quả về chi phí để quảng cáo.

B. Thông tin chi tiết về mỗi người dùng cho phép quảng cáo được nhắm mục tiêu.

C. Hầu hết người dùng có thu nhập khả dụng cao.

D. Họ có thể ảnh hưởng đến hành vi của người tiêu dùng.

Thông tin: Some believe that the deeper information that the sites have on each user will allow much better targeted advertising than any other site can currently provide.

Tạm dịch: Một số người tin rằng thông tin sâu hơn mà các trang web có trên mỗi người dùng sẽ cho phép quảng cáo được nhm mục tiêu tốt hơn nhiu so với bất kỳ trang web nào hiện có thể cung cấp.

Chọn B